THE LIVEFRONTS AGENDA
BREAKFAST + COFFEE RECEPTION
[9:30 AM - 10:15 AM]
[10:15 AM - 10:30 AM]
KEYNOTE: NBC OLYMPICS: EXPLORING A CULTURAL SHIFT
[10:30 AM - 11:00 AM]
A conversation with: Jim Bell (Executive Producer, NBC Olympics)
Panel Preview: The Rio Olympics marks the third time NBC provided authentic live streaming of the games. This year, viewers took full advantage of the offerings with 2.71 billion minutes of streamed coverage – nearly double the combined viewership from the previous two Olympics. Hear from the executive producer of the Rio Olympics on what this shift meant for coverage, and what it will mean in four years and beyond.
SPORTS IN FOCUS
[11:05 AM - 11:45 AM]
A conversation with: Will Funk (EVP, Sales and Property Partnerships, Turner); George Barrios (Chief Strategy and Financial Officer, WWE); Clark Pierce (SVP, TV Everywhere at FOX Sports), and Jeff Gerttula (GM, Sports, CBS Interactive)
Moderated by: Gary Vaynerchuk (VaynerMedia)
Panel Preview: Sports fans are often billed as the most passionate and engaged audience. But what happens when existing platforms aren't providing fans the access or real-time involvement they want? In recent years, sports broadcasting has become a case study for the success of live content. This panel explores the playbook of the industry with direct insight into rights deals, engagement trends and what innovation means within this market.
MODELS, MONETIZATION AND MEASUREMENT
[11:50 AM - 12:35PM]
A conversation with: Allison Stern (CMO and Co-Founder, Tubular); David Wong (SVP, Digital Product Development, Nielsen); Eric Korsh (President, Mashable Studios); Peter Gorenstein (Chief Content Officer, Cheddar); and Borja Perez (SVP, Digital and Social Media at NBCUniversal Telemundo Enterprises)
Moderated by: Rich Greenfield (BTIG)
Panel Preview: A conversation between media and measurement platforms, this panel will be a deep dive into how companies are thinking about measuring and monetizing live content. To date, we’ve seen platforms pay creators to live stream content, we’ve witnessed brand activations on live, and we’ve seen new types of entertainment invented specifically with the digital streaming format in mind— how can this type of content and audience be most effectively monetized? What are the metrics that ACTUALLY matter?
MOVING TOWARD THE FUTURE: A FIRESIDE CHAT WITH VIACOM
[12:40 PM - 1:15 PM]
A conversation with: Susan Claxton (Co-Head and SVP, Viacom Labs); Kiel Berry Co-Head and SVP, Viacom Labs)
Moderated by: David Beck (Co-Founder, BRaVe Media Ventures)
Panel Preview: Susan Claxton and Kiel Berry Co-Heads and SVPs of Viacom Labs, discuss the future of Viacom’s “Fans First” approach, including the introduction of the new Viacom Labs, a group charged with creating the future of fan engagement. From new forms of storytelling to technologies, products, platforms and business model innovation, the group is off to a fast start, working across the company’s global portfolio of media brands.
[1:15 PM - 2:00 PM]
AMERICA'S GOT TALENT INTEGRATION
Presented by YouNow
SNAPCHAT AND BRANDS: THE IMPACT OF LIVE STORIES
[2:10 PM - 2:50 PM]
A conversation with: Kevin Chernett (EVP, Global Partnerships & Content Distribution, Live Nation) with Ben Schwerin (Director of Partnerships, Snapchat)
Moderated by: Jesse Redniss (Co-Founder, BRaVe Media Ventures)
Panel Preview: Snapchat Live Stories tap into the ephemeral and exclusive quality of live events and allow fans to easily participate in both their creation and consumption. These Live Stories drive 10 to 20 millions eyeballs to Snapchat every day, making them an incredibly powerful tool for audience engagement. Whether the Live Story is throwing Snapchatters into the excitement and behind-the-scenes of a major music festival or championship game, brands are buying into this format and becoming a part of the conversation. In this panel, hear Kevin Chernett of Live Nation speak with Snapchat’s Ben Schwerin about the power of Live Stories, the growth their experiencing among consumers and advertisers, and how your brands can leverage this platform.
EDITORIAL CONTROL IN THE LIVE STREAMING ERA: A FIRESIDE CHAT WITH CBSi
[2:55 PM - 3:35 PM]
A conversation with: Marc DeBevoise (President & COO, CBSi) and Josh Elliott (Anchor, CBSN)
Panel Preview: With access to information at an all-time high, the premium placed on immediacy continues to grow. Whether it’s a Facebook Live video capturing breaking news, or a Periscope stream of the US House Democrats’ sit-in on gun control, live streaming has become part of the vocabulary of modern news outlets. Hear the President and COO of CBSi speak with CBSN Anchor Josh Elliott about what it means to curate news today and how live streaming has disrupted the editorial voice, turning it into a shared one.
DRIVING AUDIENCE GROWTH AND ENGAGEMENT WITHIN THE POP CULTURE AND ENTERTAINMENT REALM
[3:40 PM - 4:20 PM]
A conversation with: Kay Madati (Chief Digital Officer, BET Network); John Najarian (EVP, GM, News & Digital, E!); Tonia O’Connor (Chief Commercial Officer and President of Content Distribution, Univision); Jonathan Simpson-Bint (CRO, Twitch); Sarah Weir Iooss (SVP Business Development, Viacom)
Moderated by: Mike Shields (WSJ)
Panel Preview: As audiences crave (and expect) closer interaction and greater engagement with celebrities & influencers, how does the entertainment industry leverage live to drive these experiences? During this session, we’ll hear from entertainment executives across both major traditional and new media networks to discuss how live fits into the equation when it comes to their larger business strategy.
POWER OF PLATFORM AND INFLUENCE
[4:25 PM - 5:05 PM]
A conversation with: Brian Fanzo (Influencer, Co-Founder Summit Live, CEO of iSocialFanz), Shira Lazar (Co-Founder, What’s Trending); Adi Sideman (CEO, YouNow); Tamir Buchler (Co-Founder and COO, Busker)
Moderated by: Jen Kavanagh (Principal, BRaVe Media Ventures)
Panel Preview: Developing a personal brand is always top of mind in today's culture. The most relevant players in this business have built themselves into brands that extend beyond their trade, using their visibility to evangelize a broader message. From talent to platform, this session will explore the ways to grow and evolve a personal brand into a business.
BRANDS + EXECUTION
[5:10 PM - 5:50 PM]
A conversation with: Colin Hornett (Chief Creative Officer, iPowow); Fritz Brumder (CEO, BrandLive); Marc Gawith (Business Development Manager, .LIVE); Vincenzo Landino (Creative Director, Aftermarq); and Mike Mikho (CMO, Laundry Service & Cycle)
Moderated by: Jeanine Poggi (Ad Age)
Panel Preview: Brands are placing big bets on live streaming. With the conversation centered around questions of monetization and the proliferation brand-focused, premium content, brands are playing a central role in digital streaming. In this panel, hear from these brands' partners about the returns they're seeing from live content, and how they're working together to deliver the greatest value to the audience and the ecosystem.
[5:50 PM – 6:00 PM]