EDITORIAL CONTROL IN THE LIVE STREAMING ERA: A FIRESIDE CHAT WITH CBSi
With access to information at an all-time high, the premium placed on immediacy continues to grow. Whether it’s a Facebook Live video capturing breaking news, or a Periscope stream of the US House Democrats’ sit-in on gun control, live streaming has become part of the vocabulary of modern news outlets.
THE POWER OF PLATFORM & INFLUENCERS
Regardless of whether it’s a platform or an individual brand, growing an audience is essential to optimizing the brand’s potential. As the internet grows, people are finding new ways of leveraging individual brand to power a platform or corporate brand campaign; and vice versa. In the “Power of Platform and Influencers” panel, members discussed activities that are critical to growing audiences.