NBC OLYMPICS: EXPLORING A CULTURAL SHIFT

The LiveFronts kicked off on October 25th with a keynote from Jim Bell, the Executive Producer of the Olympics on NBC.

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SPORTS IN FOCUS

The first annual LiveFronts event kicked off with the “Sports In Focus” panel, with heavy-hitters in the industry sharing insights on the ways that livestreaming can enhance or shift the sports experience. 

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FIRESIDE CHAT WITH VIACOM

Susan Claxton and Kiel Berry Co-Heads and SVPs of Viacom Labs, discuss the future of Viacom’s “Fans First” approach, including the introduction of the new Viacom Labs, a group charged with creating the future of fan engagement. 

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DRIVING AUDIENCE GROWTH & ENGAGEMENT WITHIN THE POP CULTURE & ENTERTAINMENT REALM

As audiences crave (and expect) closer interaction and greater engagement with celebrities & influencers, how does the entertainment industry leverage live to drive these experiences?

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BRANDS & EXECUTION 

Brands are placing big bets on live streaming. With the conversation centered around questions of monetization and the proliferation brand-focused, premium content, brands are playing a central role in digital streaming.

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MODELS, MONETIZATION & MEASUREMENT

A conversation between media and measurement platforms, this panel will be a deep dive into how companies are thinking about measuring and monetizing live content. 

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SNAPCHAT & BRANDS: THE IMPACT OF LIVE STORIES

Snapchat Live Stories tap into the ephemeral and exclusive quality of live events and allow fans to easily participate in both their creation and consumption. 

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EDITORIAL CONTROL IN THE LIVE STREAMING ERA: A FIRESIDE CHAT WITH CBSi

With access to information at an all-time high, the premium placed on immediacy continues to grow. Whether it’s a Facebook Live video capturing breaking news, or a Periscope stream of the US House Democrats’ sit-in on gun control, live streaming has become part of the vocabulary of modern news outlets. 

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THE POWER OF PLATFORM & INFLUENCERS

Regardless of whether it’s a platform or an individual brand, growing an audience is essential to optimizing the brand’s potential. As the internet grows, people are finding new ways of leveraging individual brand to power a platform or corporate brand campaign; and vice versa. In the “Power of Platform and Influencers” panel, members discussed activities that are critical to growing audiences

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PRESENTING PARTNERS


PARTNERS

 
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